The World Cup is in full swing. Who gets the attention - FIFA, soccer itself or the country?
Based on an Internet search volume index, Google Trends sheds some light:
| south africa | 0.60 |
| fifa | 1.00 |
| soccer | 1.60 |
| germany | 0.90 |
Although attention to FIFA is generally lower than the game of soccer itself, it is much higher relative to game and country during both the World Cups of 2006 and 2010.
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