Wednesday, November 21, 2007

The bright future of mobile

Mobile use may be at a tipping point, like Internet was a few years ago. General acceptance of 3G is increasingly playing a role in connecting South Africans to the world. This has important implications for banking:

the penetration of cellphone banking in SA has more than doubled in one year, according to the key findings of the cellphone banking research across all market segments

and mobile payments:

Mobile commerce – purchases and payments via a cellphone – has also increased significantly, from 7% of urban cellphone users last year to 12% this year. However, most of these purchases are for prepaid airtime top-ups – simple to do on a cellphone – as opposed to product or service payments.

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